Since the inception of the Alumni Fund we have given out over $107,000 in scholarships used for educational and living purposes! Every year we give at least 5 scholarships ranging from $500 to $5,000.

In 2020 LBSA Fund gave out $19,000 to 14 amazing LBSA students.

2020 Soledad Voss Scholarship –  $5,000 In honor of one of our LBSA Alumni.

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Evelin Gonzales  – A proud Latinx first-generation student moving on to her junior year. She has been an active member of LBSA since her freshman year. She has also been a member of the Operations, Public Relations, and the Community Affairs committee and has gained valuable knowledge doing so. She loves helping out her community and gives back by volunteering, usually in LBSA sponsored events. She is double majoring in Legal Studies and Global Studies and hopes to further her academic career here at Berkeley by continuing on to graduate school. As someone who was born and raised in the Central Valley, she firsthand has lived through the resource inequalities the Central Valley faces. That is why her ultimate career goal is to eliminate those inequalities and bring awareness to a part of California that is often overlooked. In her free time, she enjoys playing soccer and even plays recreationally here at Berkeley on a co-ed team.

2020 Gold Scholarship Recipients – $1,500 – 2,000

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Ashley Santiago – A Zapoteca, first-generation college student who was raised in Oaxaca, Mexico, and moved to the United States in 2016 — leaving her family and town in search of an opportunity for an education. She is now a rising sophomore at the University of California, Berkeley, intending to major in Business Administration.

During her first semester at Cal, Ashley joined LBSA and became involved as an intern for the Executive Administration and Professional Development committee. Through the resources and support that LBSA has provided, she has obtained a spot as a Pioneer Intern for Deloitte this summer. This upcoming fall, she will be happily serving as the Information Technology Director for the organization.

Ashley’s fascination for the production of artisanal distilled beverages — which she grew up learning from her family in Oaxaca — and her immense love for her culture and community has leaned her towards a career in entrepreneurship. She hopes to one day share with the world the beauty of the Oaxacan and Zapotec culture, and most importantly to bring it closer to those like her that find themselves away from home.


Juan Rosales – A first generation Mexican immigrant scholar. Juan is a rising junior at UC Berkeley studying Computer Science with a passion for finance and understanding the dynamics of venture capital. He may be found sitting at a café page turning the latest copy of the WSJ or researching into financial shenanigans for his latest article. As a self-starter with a knack for discussion, he has been passionate about paving new ways to advance Latinx excellence.

He joined LBSA his freshman year as an intern for the Finance Committee and later went on in his sophomore year to become the VP of Finance. Juan is currently taking on a new venture for the organization by spearheading and developing the investment fund. Growing up in South Los Angeles, he is inspired to promote Latinx representation in business and in tech. He actively mentors high school students and teaches the fundamentals of computer programming at an underserved Bay Area high school.

In the future, Juan hopes to establish a nonprofit organization focused on creating sustainable pathways toward higher education for his community and provide pro bono consulting services for Latinx owned small businesses.

JuanAlba5x7Juan Alba – Fourth-year business administration student with a mission to bring positive social impact to his Latino community. As a proud immigrant from Colombia, he merges his passion for marketing project management and Latin America to execute ideas that spotlight diversity. He grew up for the other half of his life in Sacramento, where he began developing as a professional in nonprofits- working to promote an FDA program that offered free lunches for children during the summer months.

At UC Berkeley, he was a research assistant at the Health Initiative of the Americas, and spearheaded communication plans for a pilot study that reduced Diabetic Retinopathy in Latino migrants. His passion for strategizing marketing communications was furthered while interning at Warner Bros. Entertainment, where he helped with the international marketing of movies like Joker, Wonder Woman 1984, and It 2 in Latin America. He was also a Fall intern at OmniVis, a biotech company that makes groundbreaking cholera detection devices for third world countries, and he looks forward to furthering his skills as a project manager in tech at Cropster during the summer. Juan serves as the VP of Professional Development in LBSA, and is enthusiastic about helping prepare members for life in Corporate America.


Diego Corona – A rising third year at UC Berkeley majoring in Political Economy and minoring in Public Policy and Spanish Linguistics. He most recently interned at PwC in the Advisory service line and is also a Management Leadership for Tomorrow (MLT) fellow.

Diego’s past experience includes interning at Capital Direct Funding where he advocated for The 200 Town Hall, a platform to organize meetings with banking professionals to explain mortgage assistance programs to low-income families. As part of his interests on campus, Diego is a Financial Peer Advisor with Bears for Financial Success, a peer-to-peer advising group on campus dedicated to guide UC Berkeley members through their personal finances. He also served in the LBSA Investment Committee for three semesters where he analyzed companies’ annual reports and financial statements to optimize returns and increase LBSA’s funds.

Diego’s career goals include emphasizing the importance of investing and banking in low-income communities to increase home ownership and financial literacy. He seeks to land a full-time career job as a consultant.

2020 Silver Scholarship Recipients – $1,000


Jessenia Gutierrez –  Involved with LBSA since her first semester at Cal. She is intending to major in Media Studies with an emphasis in marketing. Coming in as a freshman, it was important for her to join an organization like LBSA, where she could get involved, gain experience, and be able to grow personally and professionally. From joining the Marketing and Alumni Relations committee Fall semester to becoming Historian, she values the opportunities that she has had to network with other LBSA’ers and professionals from various companies. This summer Jessenia has been interning at a startup company, Boon, as a Marketing Analyst intern. As a rising sophomore, Jessenia will take on the role as LBSA’s Marketing Director and plans to broaden her experience, as she looks forward to interning with Ernst & Young(EY) next summer. In the future, she hopes to become a Latina business-woman and support diversity and inclusion initiatives wherever her career takes her.


Jaqueline (Jackie) Ortiz – A rising junior majoring in Legal Studies. Growing up around small business owners—her grandfather cultivates maize in Mexico and her father used to co-own a crating business—she witnessed the determination of her family to maintain their businesses afloat, despite their lack of resources. Combined with being raised in the Richmond-San Pablo area—cities filled with small businesses in need of development—she grew a passion for exposure to social entrepreneurship and the creativity it brings to the market. In the future, she hopes to provide real and sustainable solutions to the challenges that have blocked resource security for marginalized populations and question how businesses impact the quality of life of a community.

Jackie is currently a Discovery intern at Deloitte and an extern at AT&T. She is also working on creating a business-focused DeCal along with other LBSA members. Jackie is the SVP of Internal Affairs at LBSA where she hopes to strengthen relationships with the Latinx and Haas community.

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Allyson Pineda – I am a first generation Colombian student, born in Florida, USA and raised in Bogota, Colombia. I moved to the States in 2015, after finishing high school and with the dream of pursuing my professional studies. I initially went to community college in Los Angeles and then got admitted and transferred to UC-Berkeley. I have now graduated with a Bachelor’s degree in Political Economics and a concentration of Global Economic Development. I joined LBSA in the very first year that I transferred; by first being part of the External Affairs Committee and later the Community Affairs and Executive Committee. Thanks to LBSA I not only had the opportunity to attend various professional events, but I was also able to expand my network and give back to the community. Thanks to LBSA I was fortunate to attend career fairs and special luncheons with professionals in the areas of interest, which gave me the confidence to later on land my summer internship with Visa inc. I also had the opportunity to be a mentor in resume building, interview prep and scholarships essay review for different students at Cal and in the Berkeley community. I am thankful that LBSA provided me with such an amazing and welcoming experience at Cal, as well as allowed me to connect with many different people and students that today I consider to be some of my good friends and whom I look forward to connecting again in the future while thriving together.

2020 Bronze Scholarship Recipients – $500


Mamsell Arteaga – A first-generation college student. She is an uprising senior studying Political Economics with a concentration in sustainability. She has been deeply involved in LBSA since her freshman year. She has served on multiple committees and has also served on board as the Director of Community Affairs and as the Executive Administrator. She is grateful for the impact that LBSA has had on her professional and personal college career. In the past two summers Mamsell has interned with KPMG and was able to make the initial connection at an LBSA event. This past year she has also become VITA/TCE certified and has volunteered in Oakland preparing taxes for the Fruitvale community. While juggling school, work, and volunteering, Mamsell has found her home away from with her LBSA familia.

Angel5x7Angel Garcia – An incoming senior majoring in Environmental Economics and Policy. As a first generation college student, he found a home at LBSA with many others sharing similar experiences. From interning in the finance committee to currently serving on the LBSA board for over an year, he was able to grow his leadership attributes.

Thanks to LBSA, Angel was able to secure internships at Deloitte, JP Morgan, and the U.S. Congress. This summer he is currently interning at Target under the corporate responsibility marketing branch.

Overall, his goal is to take his experiences and knowledge back to his hometown to build a pipeline to get more students admitted to college.


Joan Coello – An undocumented first-generation
student from Tegucigalpa, Honduras, with an
Intended Business Administration and
Development Economy major.
She joined LBSA her freshman year as an External
Affairs and Internal Affairs Intern and is now the
Director of Public Relations. LBSA has been a
great support for her both academically and
professionally. LBSA helped Joan land her first
internship with the startup Boon this summer.

The LBSA familia has also become her home away from home, and she is very grateful for the relationships that LBSA has allowed her to make. She hopes to continue to serve underrepresented communities by becoming a resource and encouraging undocumented youth at the high school and college level to pursue higher
education. She also hopes to one day return to her home country, Honduras, and introduce a Social Enterprise that can address basic social unmet needs and can facilitate employment opportunities in their developing economy. Joan is inspired by seeing her mother’s hard work and sacrifices so that she can receive a quality education, and she hopes to make her efforts worth it by helping back in the community that watched her grow.


Jason Hoang –  A first-generation, transfer student studying Business Administration at Berkeley. He transferred from Rio Hondo college. Prior to attending college, he worked in the restaurant industry for several years. He is also a proud graduate from the Culinary Institute of America.

Jason was born and raised in Rosemead, California by his parents who were refugees to the United States after the Vietnam War. He is the youngest of three. He loves to cook, exercise, watch movies/television, and learn new skills. One of his favorite quotes is by Zig Ziglar, “You don’t have to be great to start, but you have to start to be great”

Professionally, Jason has worked in some of the best restaurants in the United States. He has mentored middle-school students in underserved communities. Worked as an audit intern at a Big Four. Washed dishes and served food at International House. Currently, he is an analyst intern at a start-up. He never knows what his next adventure will be but he is always eager to tackle challenges.


Cesar Madrigal – A first generation Latinx student from the humble abode of central California. He started off his LBSA journey his freshman year by joining the finance and professional development committee in order to meet like-minded driven individuals that have the similar goal of uplifting the Latinx community. He is currently the Director of Community Affairs and is trying to discover ways to tackle remote community service amidst the pandemic. One of his initiatives is to assist various high school students with online tutoring, college applications, and mentoring. Before becoming the Director of Community Affairs, he was the Director of Marketing.
As an incoming senior majoring in Environmental Economics with a minor in City Planning, his ultimate goal is to work within city government to provide more resources towards marginalized communities. He is currently an intern for the City of Porterville’s Economic Development Department assisting with city projects and researching what type of economic structures are attractive for a relatively small city to spur job growth along with consumer purchasing. In his free time, he likes to go to the gym, invest in stocks, and spend time with his family.


Alma Cruz Ramos – An incoming third year majoring in Political Economy. Her career aspirations revolve around accounting and hopes to complete all her accounting units throughout the rest of her time at Cal in order to sit for the CPA exam upon graduation. This summer she will be interning at EY. As a member of LBSA, she has contributed to several committees and has served on Board. Her favorite LBSA memory thus far has been volunteering at the Alcatraz Clean Up community service event. Alma looks forward to meeting new LBSA members, expanding her network, and continuing her accounting journey!

Christian Vargas – A senior studying Business Administration at the Berkeley’s Haas School of Business. He was born in Berkeley and grew up in Richmond, CA. Within LBSA, Christian has been an active member, participating as an intern committee and as a part of the winning team of the LBSA sponsored Google Case competition. Through the diversity-focused Google Case competition, he found a passion for helping other low-income people of color gain access to institutions where people of color are historically underrepresented. Looking forward, Christian plans to follow this passion through working in Diversity, Equity, and Inclusion departments.

>> Previous scholars 

To read more about these amazing students and their thank you letters to our donors.