Cesar Sanchez, Chairman ( 2018 – 2022)
Cesar Sanchez is a Bay Area local who grew up in Oakland. He obtained a B.A in Political Economy from the University of California, Berkeley and proceeded to obtain experience in operations at Premier Nutrition where he helps promote positive nutrition and healthy living. Passionate about empowering underrepresented groups, his involvement with the LBSA Fund was a natural fit. In his free time, Cesar loves to learn languages including German, Portuguese, and recently Java script! He looks forward to use his experience in operations to strengthen the organizations alumni network and expand their impact on both students and alumni.
Oscar Olivas, LBSA Fund Chairman ( – 2018)
Looking to continue my career in the High Yield Fixed Income world with the ultimate goal of becoming a Portfolio Manager and or the owner of my own investment management firm.
My belief that LBSA truly makes in impact on student lives and our members ultimate careers.
My goal is to create a sustainable energy and enthusiasm within the alumni community. This engagement will lead to increased commitment from our alumni and subsequent recognition of our accomplishments by our many stakeholders – students, alumni, U.C. Berkeley, Haas School of Business and the broader Latino Community.
Natalie Nuñez, Co-Chair ( 2017 – 2019)
Natalie Nunez moved to the Bay Area from a small ranch town to attend UC Berkeley and is the first in her family to graduate from a 4-year university. She obtained two degrees in Business Administration and Media Studies and is currently an Associate Product Marketing Manager at Google where she leads Google Play growth in Latin America with Telecommunication and Entertainment partners. Her passion for Latino representation and giving back to her community has lead her to become Co-Chairwoman of the LBSA Alumni Fund Board. She loves working with people, aspires to start her own company someday and is curious in ways to create sustainable business models for non-profits.
Natalie Guillen, Chief Financial Officer
Natalie Guillen has worked for some of the biggest brands including Google, PayPal,and Wells Fargo helping companies define their strategic goals and aligning teams to achieve them. Today, she’s the founder of Advant Coaching, an executive coaching and leadership development company that helps driven, high-performing women to successfully lead their organizations with heart, smarts and guts. Passionate about helping people empower themselves and the Latinx community, Natalie is the CFO of the LBSA Alumni Fund that helps expand educational opportunities thru scholarships. Natalie has a B.S. in Business Administration from UC Berkeley and an MBA from Stanford Graduate School of Business. A native Peruvian, Natalie lives in Southern California with her husband and daughter.
Andrea Haro, Chief Marketing Officer ( 2018 – 2021)
Andrea Haro grew up in a suburb near Sacramento before moving to the Bay Area where she graduated with a degree in Business Administration from UC Berkeley. She is currently working at Metric Theory, a Digital Marketing Agency in San Francisco. There she manages SEM strategy & execution across Search, Display, & Video for her portfolio of clients. She loves understanding her client’s business goals and crafting unique digital marketing strategies to drive results for a variety of Lead Generation & eCommerce advertisers.
Andrea’s fondest college memories involve LBSA – it is LBSA that exposed her to a variety of businesses and introduced her to her closest friends. She is excited to be involved as an Alumni and give back to an organization that gave her so much. Outside of her professional life, Andrea loves baking, hunting for amazing restaurants, & running.
Claudia Aguilar, Chief Financial Officer (2017 – 2018)
Claudia Aguilar is the External Financial Reporting Manager at Varian. She’s responsible for the preparation and filing of Varian’s financial reports with the U.S. Securities and Exchange Commission. A career in financial reporting allows Claudia to engage cross functionally giving her access to inter-workings at all levels of the organization. Claudia values the rigor required by her role and the importance of providing quality and accurate information to help investors make informed financial decisions. Prior to joining Varian, Claudia worked at Juniper Networks in a similar capacity and launched her career at Deloitte where she learned and obtained the critical skills that she employs today.
LBSA was an instrumental part of Claudia’s professional development while she attended UC Berkeley and is proud to be part of an organization that continues to be a key resource for many students. Go LBSA!
Maria Perez, Co-Director of Fundraising (2017 – 2018)
Maria Perez is an advisory consultant at Deloitte & Touche where she is a part of the Extended Enterprise Advisory Services group in the Technology, Media, and Telecommunications industry. Maria travels both domestically and internationally to meet with her client’s partners to ensure they in compliance with licensing and contractual agreements. Maria uses her interpersonal and critical thinking skills to ultimately investigate potential unethical practices in the manufacturing sector. LBSA has played a critical role in Maria’s formative college years and has helped shape her desire to give back to the community. As a Soledad Voss Scholarship recipient while at Cal, Maria joined the Alumni Board as the Fundraising Co-Chair to pay it forward to current LBSA students.
Briant Carcamo, Co-Director of Fundraising (2018 – 2019)
Briant graduated in 2009 with a BA in Political Economy from the University of California, Berkeley. He is currently the Director of Revenue at Steadfast Companies where he forecasts revenue, develops budgets, and helps manage a portfolio of 40,000 apartments throughout the United States. He is most passionate about mentoring students and has been involved in numerous mentoring programs over the last 10 years to help first generation students and children of immigrants reach their highest potential. When he’s not coding in Python and learning about topics in data science, Briant enjoys playing guitar, singing Mariah Carey songs at the karaoke lounge, and working on woodworking projects throughout his home in Fremont. As Fundraising Co-Chair, he is excited about providing the most amount of resources to our deserving students and supporting their dreams and ambitions.
Estefania Hernandez, Director of Student Relations (2017 – 2018)
Estefania is a Bay Area native and graduated from UC Berkeley in 2014 with a degree in Business and a Disability Studies minor. She began her career at Deloitte Consulting’s Strategy & Operations group in New York City where she advised Fortune 500 companies. She recently relocated back to the Bay Area to work as a Project Manager in Google’s Revenue Strategy & Operations group. She’s very excited to be involved in LBSA and has served as the Director of Student Engagement, increasing engagement between LBSA students and alumni. Estefania is an avid traveler, loves trying new food and can always appreciate a good mariachi song.
Kateri Gutierrez, Project Manager (2017 – 2018)
Kateri Gutierrez is currently running her worker-owned cooperative, Collective Avenue Coffee, and focuses on expanding the cooperative movement in LA county through education and collaboration with other cooperatives, as she does with her second location, COOP LA. Her influence in the LA cooperative community inspires her to utilize her expertise to help the LBSA Fund with branding and social entrepreneurship as a means to use business for community development. As an active LBSA alumna, Kateri sees the impact that alumni mentors have on students and is looking forward to share social entrepreneurship experiences to give back.
Griselda Ramos, Co-Director of Scholarship
Griselda grew up in the Central Valley and attended UC Davis where she graduated with a BS in Psychology. Her involvement with the Cal Berkeley LBSA branch began as an undergrad at UC Davis that required her to make lengthy commutes. She is currently working at UC Berkeley as a Grant Analyst and focuses on creating a more sustainable approach towards grant management, compliance, and system workflow. As a student she was an active LBSAer and saw first hand the positive impact of an active alumni network. As a board member, she hopes to give back to the LBSA community by increasing education opportunities through scholarships.
Angel Gonzalez, Co-Director of Scholarship (2018-2019)
Angel Gonzalez is originally from Los Angeles and has remained in the Bay Area since graduating from the Haas School of Business in 2016. He currently works at Visa Inc. as a Financial Analyst under the Corporate FP&A team, where his team is responsible for internal and external reporting on the company’s revenue drivers. Having seen LBSA’s impact as an undergraduate, he wanted to be a part of the organization’s mission to give back. In his spare time, Angel enjoys going to the gym, keeping up with the stock market, and traveling to different countries. He’s excited to share his experiences in other organizations with LBSA and he looks forward to streamlining the scholarship process for prospective applicants.
Amineh Beltran, Co-Director of Fundraising (2018-2019)
Amineh Beltran, a Los Angeles native, graduated from UC Berkeley in 2016 and has been working in Management Consulting with Accenture for the last year and a half. She has taken on several projects and roles with Fortune 500 companies related to process optimization, project management, and digital marketing.
LBSA had a profound impact on her journey to becoming a consultant. Knowing first-hand the importance of LBSA in her own life, as Fundraising Co-Chair, her goal is to support high-performing students with the financial means needed to excel in their educational and career-driven pursuits. Along with that, she’s passionate about developing her technical skill sets and building out innovative side projects in the aims of being a founder/CEO in the future.
A renaissance woman of sorts, she’s also an avid creative who loves to sing, play guitar, and create videos that make people laugh.
Noemi Paez, Director of Student Relations
Noemi Paez graduated from UC Berkeley in 2018 with a degree in Urban Studies. After college, she joined MidPen Housing to work in affordable housing development. The projects she worked on are in the City Menlo Park and the City of San Mateo. Her projects ranged from building 140 to 164 homes per project. For each project, she helped apply for County and State funds, organized community meetings and coordinated with key stakeholders to keep the projects moving forward. After living in the Bay Area for five years, Noemi is moving to LA to live closer to family and seeks to continue working for low-income disadvantaged communities
Rosie Serrato, Director of Student Relations (2018)
Rosie Serrato grew up in Salinas, California and moved to the Bay Area to attend UC Berkeley. She is a first-generation college student who graduated in May 2018 who obtained a degree in Business Administration, focusing on Entrepreneurship Technology and Organizational Behavior. She is starting her career at Hired as a Talent Solutions Consultant in San Francisco, California. Outside of work, Rosie spends her time volunteering in her community and mentoring her underclassmen. She is passionate about helping the next generation make meaningful connections to lead to positive impact for a brighter tomorrow.
Brenda Rocha, Regional Lead (SF)
As a project manager and digital strategy consultant at Digital Foundry, Brenda Rocha partners with Global Fortune 500 companies to think through, plan, design, and build custom software (e.g. mobile apps, responsive websites, AR/VR solutions).
Brenda hopes to use her experience in tech to encourage and support more Latin@ students hoping to enter the technology sector. Previously, Brenda was involved in LBSA while a student at Cal as a 2015 Marketing Director and 2016 President. She knows firsthand how valuable alumni engagement can be and hopes to continue cultivating this as the SF Alumni Engagement Lead.
Rosy Garcia, Regional Lead (LA)
Rosy Garcia transferred to UC Berkeley in 2014 and graduated in 2016 with a degree in Peace and Conflict Studies. She has 3 years of experience in social media marketing and 1 in eCommerce. She has worked across industries such as law, non-profit, and retail. Rosy is now based in Los Angeles and currently working at PatientPop as the Lead of the Digital Marketing Associates team. Rosy is passionate about empowering women and advocating for Latinos to pursue higher education. In addition to her day job, she is on the founding board of PatientPop’s first women organization and serve as a mentor/ambassador for Step Up Women’s Network. As Regional Lead, Rosy hopes to increase involvement and provide resources for alumni in LA area as they change or grow in their careers.
David Aguilar, Director of Alumni Engagement
David Aguilar is a proud Salvadoran that was born and raised in Reno, Nevada. They were the first in their family to graduate high school and go on to College. LBSA was pivotal in getting David to Cal as the group assisted him with his college application. At Cal, David majored in business administration and focused on art. As a openly Queer, Gender Non-Conforming person David tried to build inclusive spaces within Cal where under served groups can be proud of their differences. David is looking forward to shaping the corporate world to become more accepting and inclusive to the LGBTQ+ community. Currently David is an Associate Product Marketing Manager at Google where they lead Marketing for emerging Ad products in the US and emerging markets.
Danny Menendez, Director of Alumni Engagement
Danny believes in the impact that alumni engagement has on students and looks forward to build stronger relationships between both groups. As a student he was an active LBSAer and saw first hand the impact that an active alumni network caused. During his tenure as an Alumni board member Danny has increased alumni engagement and has helped strengthen ties between students and alumni.
Roberto Ruelas, Project Manager
Robert Ruelas, who hails from Reno, NV who made the move to California and received his B.A. from U.C. Berkeley in 2014. Following graduation, Robert began working as a Financial Analyst for Accenture LLP supporting their government contracts in Sacramento, CA where he was responsible for financial reporting and management on the third largest client for Accenture. After being promoted to Senior Analyst in August of 2017, he became solely responsible for several multi-million dollar contracts. In August of 2018, Robert concluded his time at Accenture to join the Investor Group Finance team at Lending Club where he will work on forecast improvements and cost reduction initiatives. After having been positively impacted professionally and socially by LBSA, Robert looks forward to giving back and to improve operational processes.
LBSA Alumni Fund 